GDPR. Goodbye to old ways of doing things!

“Data protection is a freedom right” this message was sent by the Guarantor for the Protection of Personal Data that informs citizens about new content in defence of privacy. With the arrival of May anxiety increases. The Gdpr has undermined all, from SMEs to large multinationals, without exception.

GDPR Overview

The UE 2016/679 Regulation will enter into force on 25th May 2018. The GDPR, General Data Protection Regulation, introduces new methods for processing personal data with more decisions from users. You may have noticed the message launched by social networks communicating the changes provided in the regulation and inviting users to read and agree to the new terms within an established date in order to continue using the service.

The Regulation will provide many innovations for users, companies, public and private entities, free professions and associations, to put a brake on excessive use of data, more or less voluntarily given by the users, on the web.

Let see:

  • Pseudonymisation: Data protection by design and by default. Data protection by design and secure by default belongs in article 25 of GDPR. The data controller must process the data in order to ensure and to clarify to the owner the modalities and purposes related to that specific data. Blockchain is the technology that can best support this claim as in the chain are stored data that are not related to the individual.
  • Accountability: It is the main principle for public and private companies that have to communicate the violation of personal data to control authority (data breach) that could cause physical, material or immaterial damns to individuals; otherwise substantial penalties will be faced.
  • Data Protection Officer: who works with the data controller. GDPR Art.37 established that the data protection officer intervenes when data processing is carried out by a public authority, when regular and systematic monitoring is needed on a large scale or when treatment involves special categories of personal data.
  • Data portability. Your personal data may be transferred from one processor to another. Obviously not referring to personal data but to particular categories of data that may not be transferred to non-European countries or organizations which do not meet the safety standards for the protection.
  • Right to be forgotten. Anyone can withdraw consent to use personal information when data are no longer needed for established goals or in cases where the person wants to delete personal data from archives and third-party database, with no exceptions.

These are just some of the changes introduced by GDPR which ensures the privacy of users with regard to the processing and free movement of personal data.

GDPR Checklist

There are several practices which public and private companies, small businesses and large corporations must adopt. First of all, the entities involved in processing of personal data must inform user about using the data collected, the methods and the purpose of treatment clearly and simply avoid leaving space to misunderstandings.

The data will no longer be visible only to a single machine so in order to be compliant a distributed system for GDPR and accessing data has to be defined, like a Cloud system that will avoid you to suffer penalties equal to 4% of turnover and to stumble in improvised solutions which do not meet the requirements.
Companies also must update their own Privacy Policy, review the forms, adapting all treatments and appoint a data protection officer to be ready for the new challenges of an increasingly technological future and quick to respond to needs of individuals, public and private entities.


InformAmuse joins the Linux Foundation e Hyperledger

April, 25th 2018, Palermo. Marco Di Marco, CMO of Blockchain Company InformAmuse, explained the reason why he decided to join Hyperledger  and the goals pursued by using Hyperledger Fabric technology.

“The main distinctive points of our Company are evolution and innovation. We invest constantly on Research & Development to guarantee better services for national and international market. This is why we decided to have a partnership with JujoTech, an American company that develop digital solutions and promote InformAmuse’s services in other countries. Our interest to Distributed Ledger Technology, as Blockchain, allows us to create a productive environment with the intent to offer innovative products to new niche markets, to identify the arising needs, and to have an important impact on the future challenges while Hyperledger is the future.”

InformAmuse e Hyperledger Fabric

Being  a part of The Linux Foundation increases the value of the company and offers the opportunity to provide new ICT Solutions with a great technological impact. We adopted a Permissioned Ledger technology because it’s efficient and protected: the author who inserts data is responsible for the management of his own data so it is not needed a mechanism for consensus. This system allows a rapid and elevated Smart Contract execution thus the technology is powerful, fast and closer to business needs.

We are proud and excited to be  part of The Linux Foundation and Hyperledger  because we can use the Hyperledger Fabric implementation for our Blockchain Meditchain, a complex system of clearing and settlement of transactions, network traffic and its industrial added value, a network and a consortium that triggers a virtuous process where the technological element is one of the major drivers to add value for all parties in the Consortium.

Hyperledger Fabric impacts traditional Business models

Hyperledger offers different software options headed for business applications that allows us to:

  • create safe environment in which supply chains and companies are able to exchange product and/or services privately to create new business networks
  • create encrypted channels visible and accessible only by a subset of nodes
  • make 1.000 transactions every second to aggregate all the subjects of the system
  • use Chaincode, a metalanguage written in Go or other programming language to manage Smart
  • Contracts
  • configure consensus and membership services

Different niches of the market are choosing private Blockchains to accelerate traceability and reduce the intermediary in different business models. Hyperledger Fabric and Meditchain represent ways to meet the challenges of the future using ICT Solutions with a great technological impact.

The  main goals are  to reduce business cost and complexity through decentralisation, to guarantee trust, transparency and accountability in a distributed world.


The modern society forced us to change the way we interact with objects, we have no time to focus on everything that's tangible in real dimension. Technology changed our life, we talk on and trough apps, smartphones, chats, wi-fi connections… 
Let us pause a moment. Think any product, item, tablet, smartphone, watch, bag and what comes into your mind. Where does the cover of tablet and how it manages to perfectly fit to the shape of your mobile device? What are the material used to produce it? Which quantity was used and how much was actually thrown? How much waste have been recycled and how much have been dispersed into the environment?

This represents the first step to understand how many passages are needed to pack a product in its entirety. Every step needs a defined number of actors to complete an object, from its production to its distribution on the national and international market. Each stage has his own standards and rules that, even though the technology at our disposal could avoid the various tampering which take place continuously,  are not always followed correctly. 
We often hear of sustainable development but production e consumption patterns are not so very sustainable and indeed, we constantly talk about  pollution, environmental crisis, natural resources depletion and so on.

We can read on the Brundtland Report of 1987: 

“Sustainable development is a kind of development which enables the present generation to meet their own needs without compromising the ability of future generations to meet their own needs ." 

Companies, workers, people should follow this conduct to enhance the surrounding ecosystem. In this scenario the Blockchain Technology has a major role to play. This new Protocol of Communication will revolutionize the financial system and not only. 

How does Blockchain work?

Blockchain Technology can be apply on many sectors, from patents to copyright, from contracts to cryptovalute,  from supply chain to insurance and the experimentation on the use of Blockchain in other areas of application take place continuously. Recently an experiment has brought the Blockchain on the system of industrial and recyclable waste, as a solution to protect the environment.

In this area Blockchain works like a verification system that may detect quality, quantity  of materials and origin, with the aim to trace all the historical chain by facilitating the relationship between the actors involved in terms of reliability and safety.

Blockchain trace industrial waste

The manufacturer prepares the lot to market that was certified by the company.  The certification tracks the origin, composition, quality and quantity on the register of the Blockchain.
We can obtain all information through a QR Code applied  on package before shipment. The consignee validates the QR Code and unlock the economic transition using a certified digital payment system. The lot, after being identified as safe in terms of quality and environment respect, can be re-use to produce other components or raw materials. 

The Blockchain Technology controls and certifies the actors’ activity guaranteeing the identity of the involved actors, sustainability, the traceability, the safety, the economicity, the fight against tax evasion and fraud in environment and community respect.


Global Blockchain Summit Colorado


Blockchain’s  Expert will be in Denver, Colorado for a workshop completely dedicated to the new Blockchain Technologies, the technologies spoken around the world.

The event will last two days and 36 speakers will share their knowledge, tips, trends and insights about Blockchain, Bitcoin, Ethereum, Hyperledger, Supply Chain and Fintech. The summit 2018 is focused on women  diversity and equality in Blockhain.

Antonio Gentile, CEO of Blockchain Company InformAmuse, will participate to  Global Blockchain Summit in Denver to increase our knowledge about Blockchain, its history, its present and its future applications.

The Summit will allow us to intercept skills to offer new innovative ICT solutions to our customers able to cope with the global market and modern days.

From Bitcoin to Food

The new Blockchain Technology  is built to create a direct bridge between farmer and consumer, a bridge fabricated on trust, honesty and transparency in monitoring food in all its phases. Climate change, overpopulation, modern consumerism, annulment of borders, the return of products at historic lows, are among the main factors causing agriculture collapse in quality. The amount of food required has led manufacturers to create looking good  but sometimes rotten to eat foods with negative consequences in economic, environmental and health terms.

Food Fraud

Some individuals use remedies opposed to food safety principles; prepare and store food in the wrong way increases the chance of contaminating and cause illnesses. What is the cause of food contamination? Let's see some food fraud cases in Italy:

  • Sophistication: Add foreign substances improving the appearance and simulating the genuineness: for example using benzonile peroxide to bleach the mozzarella or the using of sulphur dioxide additives to give sausage a red colour;
  • Adulteration: altering the structure of the food by adding or subtracting elements causing inconvenience to healthcare and trade: add water, subtract fat or add methanol as in the case of wine use to increase alcohol degree.
  • Counterfeit: to form a food from scratch by replacing the original product's substances with different substances, for example use vegetable oil instead of the evo, glycerin or sulfur dioxide for carbonated soft drinks or making false Made in Italy products.
  • Changes: the original product change due to degenerative phenomena caused by incorrect treatment or mode by long retention period or by alternating temperatures.

Blockchain and Smart Agrifood

The Blockchain is a chain of blocks in which transactions are permanently recorded. But how can it be used in agribusiness? With Bitcoin we exchange information about the possession of virtual currency. In the food industry instead you can obtain information about the production of an agricultural product, a simple process in which all actors in the food chain are connected. Farmers, suppliers, processors, distributors, retailers represent the nodes in the Blockchain who register and certify information accessible to everyone about the history of the product, from his birth to his deployment for a transparent supply chain.

Nowadays, due to its complexity, it’s impossible to guarantee the provenance of products; own this kind of data means trap and trace outlaw products which could cause food contamination. The Blockchain technology would record a series of information sheets, impossible to tamper with, that guarantee higher levels of food safety, traceability and control over the entire supply chain.

This is the correct way to add value to the food product in light of the growing demand for Made in Italy food. Made in Italy products have become such through the history and culture that have refine the “taste”. This is the reason way the EU released the “Label Quality” EU: PDO, PGI, PAT, SGT, DOCG, IGT,are a series of marks and labels  that not reassure consumers anymore.

Safeguard the typicality of a product certifying each phase, from seed to harvest, knowning the use/abuse of plant protection products used (as the use of glyphosate), from storage to transport, from temperature monitor of cold rooms for all trip duration, from distribution to consumption, intercepting date and place of possible contaminated food or allowing the consumer to know the history of the product becomes possible with the help of Blockchain Thecnology in the food sector, a secure and reliable certification. This help to restablish trust and security in a world mostly counterferit.


  • Farmers can use  IoT (Internet of Things) and sensors to produce quality products maintaining a high level of Made in Italy, and to monitor the first phase of life of the food.
  • Real time data on transport, storage and delivery of food to ensure that food traceability and transparency.
  • Consumers obtain information using a simple App for Smartphone that is able to see how the product you are purchasing or consuming was treated.

From America to Italy, multinationals and SMEs have already started to use Blockchain Technology in their industry, from agricultural to fish products, from milk to wine, from health to insurance companies, applications are endless because it is a technology that simplifies transactions favouring transparent relationship between all actors involved.

The Tecnology of the future already exist, contact us.


InformAmuse meets Doctor Roberto Garavaglia in Palermo at Hotel Addaura on 13 and 14 November. He is specialized in Electronic Payment Systems and in the evolution of the European regulatory framework for SEPA.

The main theme treated during the two days was the “digital 4.0” with the analysis of many topics: digital payments for goods and services, virtual and digital infrastructures, the new proximity payment furniture chains, POS/Smart POS and Instant Payments perspectives.

Other relevant topics were the relationships established by PSD2 Directive 2016-2018, peer to peer payment platforms, and the description of stakeholders enabled by TPP (Third Party Provider).

It was clearly stated possible applications and the necessary computer know-how, new communication channels between banks and citizens, changes of user uses and habits after PSD2, the  changes in  the concept of individual privacy, e-commerce, digital banking, payment regulation & innovation, virtual and electronics Bitcoin, methods of user experience optimization and increase usability by users thanks to intellectual and professional resources.

The 2016-18 PSD2, Payments Servers Directive, introduces some important news for the complete harmonization of the EU payments market focused on give a major consumer protection.

It encourage the development of new payment solutions, the regulation of new player market, uniform fees  for card payments following MIF principles, the increase of  the competition level, and the overcome of the differences between the Member States disciplines and the general increase of efficiency through infrastructure standardization.

The point is that everyone must take part in the changes introduced by Fintech and Digital Payments.

The evolution of Informamuse “to Inform with Amuse” heads towards innovative and virtuous goals by starting from these moments of confrontation and dialogue between academia. In addition, the necessity to establish synergic relationships and infrastructure links is vital to propose new services and activities.